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The 55th annual San Francisco Pride Celebration Parade will be held on Sunday, June 29th and BART will increase service to carry participants to and from the festivities.

We encourage you to take BART and “ride with Pride” to get to and from the parade safely and expediently. Embarcadero, Montgomery St, Powell St, and Civic Center stations are all along the parade route (see rider guide). 

BART will open at 8am and run 5-line service with trains roughly every 5 minutes through Downtown San Francisco. Additional event trains will be dispatched as ridership warrants. After 9pm, BART will run 3-line service.  

In the morning, event trains will bolster our service between Millbrae and Downtown San Francisco as well as between Pleasant Hill and Downtown San Francisco from 9:30 to 11am. Later in the day, event trains will start at 2pm and continue into the evening, supplementing scheduled service. 

The parade begins at 10am at Market and Beale streets, closest to Embarcadero Station. It will end at Market and 8th streets, closest to Civic Center Station.  

Riders should expect large crowds at Embarcadero Station before 10am and large crowds all day at Civic Center Station, as well as heavy ridership to and from all Downtown San Francisco stations and 16th St Mission Station. Riders are encouraged to use Montgomery St and Powell St instead of Civic Center or Embarcadero stations.  

Tips for taking BART to the SF Pride Parade and Celebration 

• Before you leave home put a Clipper card on your cellphone through either Apple Pay or Google Pay. There is no $3 new-card fee for riders who add either of the mobile options. Please ensure you have sufficient funds for a round trip. 
• Embarcadero, Montgomery Street, Powell Street and Civic Center stations can all be used to get to the parade route.
• Download the official BART app to plan your trip, get real-time departures, and pay for parking.
• Be patient. It could get crowded on trains and in our stations. BART’s busiest hours are expected to be from the parade start until 2pm and from 4 pm to 8 pm leaving the parade and celebration.
• When boarding trains, move to the center of the car so more people can fit and remove backpacks.
• Don’t jam a train door, which can take the whole train out of service. 

Getting to BART/Parking 

Consider taking a bus, getting dropped off, riding your bicycle, or walking to your station. 

BART offers free parking on weekends, except at Milpitas and Berryessa/North San Jose stations, which are owned by VTA and VTA's parking rates still apply. More info on parking at BART: bart.gov/parking.  

BART in the parade 

BART staff, their families, and friends will march in the San Francisco Pride Parade with the BARTmobile. 

New Pride stickers and Pride shirts are available on Railgoods. 

BART wishes everyone attending a safe and happy celebration! 

BART fares will increase January 1, 2025, to keep pace with inflation so that the agency is able to pay for continued operations and to work toward restoring financial stability. BART's current funding model relies on passenger fares to pay for operations. 

Fares will increase 5.5 percent on New Year’s Day. The increase is tied to the rate of inflation minus a half-percentage point. It’s the second such increase – the first took effect January 1, 2024.

The average fare will increase 25 cents, from $4.47 to $4.72. BART's fare calculator and Trip Planner have been updated with the new fares for trips with the date 1/1/25 and beyond. Riders can learn how the increase will affect their travels by entering a 2025 date for their trip.

“We understand that price increases are never welcome, but BART fares remain a vital source of funds even with ridership lower than they were before the pandemic,” said BART Board Vice President Mark Foley. “My Board colleagues and I voted in June 2023 to spread necessary fare increases over two years rather than catching up all at once. At the same time, we voted to increase the Clipper START means-based discount from 20 percent to 50 percent to help those most in need.”

The fare increase is expected to raise about $14 million per year for operations. Combined with the previous year’s fare adjustment, BART will use this $30 million per year to fund train service, enhanced cleaning, additional police and unarmed safety staff presence, and capital projects such as the Next Generation Fare Gates project. 

Discounts available for those who are eligible

The regional Clipper START program is an important resource for low-income riders of BART and other Bay Area transit systems. The program is for adult riders with a household income of 200% of the federal poverty level or less. Administered by the Metropolitan Transportation Commission, program participants receive a personalized Clipper card that cuts half the cost of fares on more than 20 transit systems.

• Limited income riders get 50% off with Clipper START.
• Youth 5-18 years old get 50% off with a Youth Clipper card. 
• Seniors 65 and over get 62.5% off with a Senior Clipper card. 
• The RTC Clipper card is a version of Clipper created for passengers under 65 with qualifying disabilities to provide 62.5% off.  

Regular, predictable increases a long-term strategy 

January’s fare increase is the latest adjustment in a strategy to provide BART funding while providing riders predictable, scaled changes to the costs of riding. In 2004, BART first implemented this inflation-based fare increase program that calls for small, regular, less-than-inflation increases every two years, allowing fares to keep up with the cost of providing reliable and safe service. 

BART is also much less expensive than driving on a cost per mile basis. The Internal Revenue Service standard mileage rate for driver is 67 cents per mile; BART riders pay an average of 27 cents per mile, 60% less than the cost of driving.

Outdated funding model

BART's current funding model relies on passenger fares to pay for operations. Even with the fare increase, BART is facing a $35 million operating deficit in FY26 and $385 million in FY27. Since BART’s outdated model of relying on passenger fares to pay most operating costs is no longer feasible because of remote work, the agency must modernize its funding sources to better match other transit systems throughout the country that receive larger amounts of public funding. BART needs a more reliable long-term source of operating funding and continues to advocate at the federal, state, and regional levels for the permanent funding needed to sustainably provide the quality transit service the Bay Area needs.  

Addressing BART’s ongoing financial crisis will take a variety of solutions including securing new revenue and continuing to find internal cost savings. BART costs have grown at a rate lower than inflation, showing we have held the line on spending. We have implemented a service schedule that better matches ridership and we are running shorter trains, reducing traction power consumption and maintenance costs.

This article was first posted on November 26, 2024.

Several key indicators BART uses to measure success are showing significant progress in efforts to showcase a new and improved BART experience.  New data shows ridership growth and improvements to safety, cleanliness, satisfaction, and reducing fare evasion.

Strong Saturday ridership 

Total ridership grew 6.4% in the third quarter of Fiscal Year 2025 over the same quarter last year. Weekday ridership increased nearly 7% over the same quarter last year, while weekends had even bigger gains as more families are taking BART to events. The average Saturday had a 14% ridership increase and the average Sunday ridership grew by more than 8% compared to the same quarter last year. The Quarterly Performance Review (QPR) also showed customer satisfaction is at 84%, train cleanliness improved by 58% year over year, and station cleanliness improved 52% year over year.​

These gains come as BART has focused all available resources on implementing its Safe and Clean Plan. The comprehensive approach to transforming the rider experience includes a surge in BART PD’s visible safety presence on trains and in stations as well as doubling the rate of deep cleanings for trains. Another huge improvement for the rider experience is running only new Fleet of the Future trains.

Safety staff presence brings order in the system

In the latest QPR, overall robberies decreased from 42 in the previous quarter to 21 while electronic theft decreased from 43 in the previous quarter to 21. Crimes against persons decreased from 9.56 last quarter to 6.22 crimes per one million trips in the third quarter of this year.​ These gains come as police-related customer service complaints dropped by 63% year over year, showing an improved perception of safety from riders.

“The BART Police Department is seeing firsthand the transformation that is taking place at BART thanks to the dedication of our sworn officers, ambassadors, fare inspectors, crisis intervention specialists, and community service officers,” said Kevin Franklin, BART’s Chief of Police. “Riding BART today is nothing like what it was during the pandemic. Our new deployment strategies and proactive enforcement is providing a more welcoming experience for families in our stations and trains.”  

BART's efforts to harden the system, led by the installation of its Next Generation Fare Gates, are being recognized as the number of riders who say they’ve witnessed fare evasion has reached a new low for the past five quarters, going from 24% in the third quarter of Fiscal Year 2024 to 15% in the third quarter of Fiscal Year 2025. The stronger gates feature a state-of-the-art locking mechanism as well as sensors that improve access for riders in wheelchairs as well as those using strollers or carrying luggage. The new gates have been installed in 40 stations so far and will be in place in all 50 BART stations by the end of this year.

Key rider safety reports via the BART Watch app are also declining

Riders are reporting fewer safety concerns and issues related to Code of Conduct violations and people needing welfare checks through the BART Watch App. 

The number of Code of Conduct related reports sent by riders decreased this latest quarter to 2,398 reports, compared to 3166 during the same quarter last year. Requests for welfare checks also decreased to 680 requests, compared to 763 for the same quarter last year- meaning there are fewer people who look like they can't care for themselves. BART recently placed 400 posters in its train cars targeting unwanted activities such as smoking, harassment, and unruly behavior. These posters reinforce BART PD’s commitment to enforcing the Code of Conduct and providing a welcoming environment for all riders.

Photo courtesy of Anya McInroy Photography. 

Valentine's Day is just around the corner (and so is our Valentraine speed dating event ) and, well, there is just something romantic about trains!

So many people have found love on BART.

Read some of our past BART meet cute stories:

Former BART attorney met the love of her life on San Francisco-bound train

Meet Crystal and George, who met each other on the Lake Merritt Station platform.

On her daily trips to Embarcadero Station, Crystal began noticing a man on the Lake Merritt platform. The two often rode on the same train car, through the Transbay Tube and into the city.

“I probably saw him for a month, every day, waiting on the same platform,” said Crystal.

With only a few months in the Bay under her belt, Crystal was on the hunt for friends and community – “Definitely not a boyfriend,” she said. In fact, Crystal already had a significant other. 

So, one day, Crystal decided to gather her courage and introduce herself to the mysterious, well-dressed man on the train.

Read the story here.

“BART Guy” and “BART Girl” find love on an empty Embarcadero platform

Thanksgiving Day morning, 2001. Embarcadero Station platform. Gene and Stefani are the only two people waiting for a train. Both are heading to see their families. They make small talk. Gene's train pulls up, and he boards the train. Before the doors close, Gene stepped off.

“It was a split-second decision,” said Gene. “I never thought, ‘oh, that’s my future wife’. It was more a thought of ‘I’ll never see her again, what a shame’. That compelled me to step off the train...I was so embarrassed, and I was asking myself ‘what have I done?’.”

Read the story here.

BART Connects: A transit wedding happened naturally for these newlyweds

Photo courtesy of Anya McInroy Photography. 

Mahalia LeClerc and Benjamin Frisbey never set out to have a transit wedding. It just kind of happened that way...

“We were never like, let’s make sure we include BART in the wedding,” the bride said.

"[But] we value public transit. And though we didn’t plan it that way, our experiences using it naturally led us to having a transit wedding.”

Read the story here.

Couple who met on BART tie the knot with whimsical BART-themed wedding at Fairyland

Photo courtesy of Katie Weinholt Photography.

Seven years ago, Marylee and Armin met on a BART train. In May at Oakland's Fairyland, they tied the knot with a BART-themed wedding.

"I don’t believe in soulmates, but I do believe in the right people at the right time...You were exactly the right person at BART to talk to."

Read the story.

They chatted in the Transbay Tube in 1983. This fall, they celebrate their 41st wedding anniversary

It was 1983. BART was pretty new to the Bay Area and so was 23-year-old Cindy when she stepped onto a BART train that would change her life.  

The train was packed that evening, and Cindy – her feet aching from too many hours squished into heels – couldn't find a seat.
 
“Why didn’t I bring flat shoes today?” she said aloud, speaking more to the universe than any person in particular.  

But then a human voice responded. It belonged to a young man hanging onto the strap beside Cindy.

The two struck up a casual conversation as the train began its underwater journey through the Transbay Tube.

Read the story here.

The BART Police Department’s continued focus on boosting its visible presence in the system appears to be having an impact for both rider and front-line safety. The end-of-the-year Chief’s Report shows overall crime on BART in 2024 was down 17% from the previous year and violent crime was down 11% over that same period. The substantial drop in crime happened even as BART served 2.6 million more trips than it carried in 2023.

Additional highlights from the latest Chief’s Report include:

*The total number of property crimes on BART fell by 536 incidents compared with 2023.
*There were 229 fewer auto thefts, a 34% drop.
*BART PD’s response time to Tier 1 emergencies in December was 3 minutes and 56 seconds, among the fastest for any law enforcement agency in the Bay Area.

BART PD is using both sworn officers as well as non-sworn, unarmed Crisis Intervention Specialists, Transit Ambassadors, Fare Inspectors, and Community Service Officers to maximize its visible presence in the system. Their efforts are being bolstered by the installation of Next Generation Fare Gates, which are already in place at 16 stations across the system. The taller and more resilient gates are improving the station environment and deterring fare evasion. BART plans to install new gates at all 50 of its stations by the end of this year.

Last year was also BART PD’s strongest recruitment year since the pandemic. The officer vacancy total has fallen to 16 and the department is continuing its aggressive recruitment campaign by highlighting its $15,000 hiring bonus for officers and dispatchers as well as the unique career opportunities only BART PD can offer.

Photos courtesy of Anya McInroy Photography. 

Do you have a favorite BART memory or story to share? Email a short summary to BART Storyteller Michelle Robertson at [email protected], and she may follow up to schedule an interview.  

Mahalia LeClerc and Benjamin Frisbey never set out to have a transit wedding. It just kind of happened that way.  

“We were never like, let’s make sure we include BART in the wedding,” said Mahalia. But when she and her now-husband picked the ceremony spot – San Francisco City Hall – and then the party venue – transit-themed Line 51 Brewing Company in Jack London Square – they needed a way to get themselves and their guests from the one place to the other. Public transit simply made sense.  

“We value public transit,” Mahalia said. "And though we didn’t plan it that way, our experiences using it naturally led us to having a transit wedding.” 

Mahalia and Ben set out from their hotel in Jack London Square for the ceremony on the morning of September 28. It was an unseasonably sunny Thursday, one day before the full moon. They were running late and frazzled (understandably), so at the last minute, they decided to take a rideshare to Civic Center -- “cut that out of the story,” Ben joked. But for their guests, the couple provided directions to the venue that “deprioritized cars and emphasized using public transit.” Some of their family even rode Capitol Corridor down from Sacramento, where the couple now lives, for the occasion.  

When Mahalia and Ben arrived at City Hall that morning, they queued with dozens of other soon-to-be-wed couples. Mahalia said it was like a “DMV line of brides”; there were brides outside, brides on the stairs, brides in pantsuits, brides in gowns and veils and gloves. All kinds of brides. And they were all jockeying for the best photo spots.  

Mahalia and Ben were lucky to snag the most coveted ceremony spot – under the rotunda at the top of the stairs, where the light from the windows casts a golden hue across the marble and stone of the enchanting Beaux-Arts building. An added surprise: The presiding judge waived the five-guest limit and invited all of the couple’s guests waiting outside to gather under the dome for the short ceremony. A friend blowing bubbles lent the scene an extra dash of whimsy.  

After posing for photos, the newlyweds and their guests set out for Civic Center BART station (about a three-minute walk from city hall). They traipsed through the plaza pathway framed with knobby sycamore trees and hopped on the nearest escalator. On the concourse, Mahalia and Ben taught their guests how to get Clipper cards, and then they descended to the platform to catch a train for Embarcadero.  

The station proved a ripe setting for photos. The images were not your run-of-the-mill wedding portraits. They showed Mahalia and Ben on the escalator, walking through the fare gates, on the platform as a train whooshed by. The photographer, Anya McInroy, is Bay Area born and bred. She said the opportunity to snap photos of the newlyweds around BART was “all an Oakland kid could ever dream of!”  

“I have taken many images on BART over the decades, but this was my first wedding on BART, and hopefully not my last,” she said.  

On the train, Mahalia and Ben said fellow passengers hardly batted an eye at them, despite the bride’s distinct white dress and the groom's suit (with a bolo in place of a bowtie).  

“We got some looks for sure,” Mahalia said. “It was part of the fun.” 

When they were coming up the escalator at Embarcadero Station, a street photographer brushed past, snapped a photo, and complimented their outfits before continuing on his way. People on the street and in their cars hooted, hollered, and honked. A woman in the crosswalk leading to the Ferry Building told the couple she was married just the week before.  

The SF Bay Ferry that carried them to Jack London Square zipped across the churning bay. The sky was blue and cloudless. Had the wedding taken place a day later, the party on the deck would have been drenched by a rainstorm. "We kept joking that we got to take a yacht to our reception,” Ben said.  

After the 35-minute ferry ride, the couple had some downtime at their hotel. From their room, they could see the boats coming in and out of the port. Then, it was time to party. Line 51 Brewery is named after the line the owner used to ride. The venue houses a real AC Transit bus from the 70s, which served as the backdrop for many a photo. Friends affixed flowers and a “Just Married” sign to its front windows.  

Reflecting on the day some months later, Ben and Mahalia said the whole thing “felt very us.” All the transit riding led to some of their guests remarking, “You’re so adventurous and brave for doing that!”  

“It didn’t feel out there to us,” Ben said.  

Months earlier, the couple had booked Stern Grove for their wedding, but once they started digging into the planning of it, they got cold feet.  

“It became a really big thing really fast,” Ben said. “So we canceled it and went back to the drawing board.” That winter, a tree fell on the Stern Grove Clubhouse. Luck, it turned out, was on their side all the way through.  

During their interview with BART Communications (the interviewer herself took BART to and from her San Francisco City Hall wedding two years earlier), Ben and Mahalia began realizing how the unintentional transit theme actually made a lot of sense for their wedding.  

The couple met as students at San Francisco State 12 years earlier. Before moving to Sacramento, they used public transportation as much as possible, taking Muni when they lived in the Outer Sunset District and BART when they lived near Ashby Station.  

“We were so close to the line in Berkeley, you could actually see the trains go by from our window,” Mahalia said.  

Ben commuted to his office in San Francisco with BART, and he said they often took the train into the city for dinner and nights out. 

When the couple moved to Sacramento in 2021 for work, they quickly realized how much they missed BART and “great public transit that is so easy to use.” 

“The frequency the trains come, the timed transfers, it’s all really great,” Mahalia said.  

As she spoke, Mahalia began flashing back to her youth. She grew up in largely rural towns around Northern California, including Redding and Nevada City, and “couldn’t wait to get out.”  

“In high school when I learned how to drive, I really didn’t like it,” she said. “I told people I was going to move to San Francisco for college so I wouldn’t have to use a car anymore.”  

Ben grew up in Santa Cruz and rode his bike pretty much everywhere until he went off to college. He only took BART a few times, for class field trips and once, an Oakland A’s game with his grandpa.  

“I didn’t have much public transit experience,” he said. “And then when I moved to the city, it became ingrained in my life.”  

“We live in cities because we like to interact with people,” Mahalia added. “When you’re in a car, you don’t have those interactions. You might pass the same person every day and not even notice it. Transit fits into our values. You start to notice the same people on the train, and in noticing, you care more about the strangers in your community.” 

About the BART Connects Storytelling Series 

The BART Connects storytelling series was launched in 2023 to showcase the real people who ride and rely on BART and illustrate the manifold ways the system affects their lives. You can follow the ongoing series at bart.gov/news.  

The series grew out of BART's Role in the Region Study, which demonstrates BART’s importance to the Bay Area’s mobility, cultural diversity, environmental and economic sustainability. We conducted a call for stories to hear from our riders and understand what BART means to them. The call was publicized on our website, social media, email blasts, and flyering at stations. More than 300 riders responded, and a selection of respondents who opted-in were interviewed for the BART Connects series.