Transit Saves

Transit Saves 2024

Methodology for Transit Saves 2024 [pdf]

Public transportation is the backbone of the Bay Area, and to recognize the many ways it enhances our communities, BART created the Transit Saves campaign. The campaign launched in 2023 with four unique art concepts, which you can view at the bottom of this page.

In 2024, BART unveiled a second edition of Transit Saves – there were simply too many reasons “transit saves” to highlight in a single campaign! You can view the new art, which includes updated data and statistics, in the above slideshow. You will also see it in print on our trains and stations, on digital billboards around the Bay Area, and on digital advertising screens in select BART stations.

Transit Saves demonstrates why public transportation matters to the Bay Area. BART takes cars off gridlocked roads; uplifts and enables the economic engines of the region; reduces harmful pollutants that contribute to climate change; and provides access to culture, education, and community. Every day, BART carries thousands of people to school, to work, to events and experiences, and to family and friends. Accessible, reliable public transportation changes lives, and that’s exactly what Transit Saves seeks to celebrate.

The data for Transit Saves was adapted from recent statistics calculated for BART’s Role in the Region Study. The study provides insights into emerging trends and outlines BART’s benefits to the Bay Area through illustrative data and personal narratives. These materials highlight BART’s essential role in the region’s success. The final report is anticipated to be completed in Spring 2024. Learn more at bart.gov/roleintheregion.