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BART Connects: Three riders share how BART changed their lives

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In late 2023, BART Communications debuted BART Connects to showcase the real people who ride and rely on BART.  

Each rider featured in BART Connects has a unique story to share: a college student able to attend their dream school thanks to BART; a couple who said BART showed them “life is out there”; a working mom whose only downtime in the day was her BART ride to and from work. Their stories will move and inspire you.  

Today, we debut a video featuring three riders: Howard Wong, Erica Mitchell, and Kevin DeAntoni. Hear their BART stories in the video or read them at bart.gov/bartconnects

Soon, you will see the BART Connects riders featured on trains across our system. They’re featured in a new BART marketing campaign that highlights their stories and relevant BART facts. You can view the campaign art in the slideshow below.  

BART Connects grew out of BART's Role in the Region Study, which demonstrates BART’s importance to the Bay Area’s mobility, cultural diversity, environmental and economic sustainability. We conducted a call for stories to hear from riders and understand what BART means to them. More than 300 people responded, and a selection of respondents were interviewed for the BART Connects series. 

BART Connects: The Advertisements

Promotional image for BART featuring a person with a white cane walking through a ticket gate at a BART station, with text emphasizing connecting to opportunity and independence. Includes BART's logo and website URL.
Advertisement showing an individual dressed as Elvis Presley inside a BART train, promoting BART's connectivity to live venues. Text reads: 'BART Connects... Elvis Herselvis to their drag performances. Fact: There are more than 50 live venues within a mile of BART. Let's go. bart.gov/bartconnects.'
A promotional image featuring two people taking a selfie with happy expressions. Text overlay states "BART connects... to family fun," highlighting nearby sports venues, parks, and amusement parks accessible via BART. BART logo and website link "bart.gov/bartconnects" are displayed at the bottom.
Promotional image for BART featuring an individual standing confidently next to a commuter train with text highlighting that 65K people live within a 15-minute walk of a BART station. Visit bart.gov/bartconnects for more information.
An advertisement for BART Connects, featuring a joyful worker in a safety vest and helmet, holding a clipboard. Text on the ad reads: "BART Connects to rewarding career opportunities. Fact: BART supplied the region with 5,000 jobs in 2023. Now hiring at bart.gov/jobs. Let’s go. bart.gov/bartconnects." Various geometric shapes and lines decorate the background.
Advertisement for BART (Bay Area Rapid Transit) featuring a person wearing a red jacket standing by a tilted photo frame showing a traffic jam. Text promoting BART as a way to skip city traffic. BART logo and website link visible.
Advertisement featuring a person at a BART train station entrance, promoting BART for date night experiences. Text reads "BART Connects... Kevin to date night." and includes the website "bart.gov/bartconnects".
Advertisement for BART featuring a person in a red shirt speaking passionately in an urban setting, with a quote about live theatre experiences and a reference to the African-American Shakespeare Company within walking distance of a BART station. Visit bart.gov/bartconnects for more information.
Advertisement showing a person at a BART station with a camera, promoting the connection to favorite photo spots with overlaid text, 'BART Connects... Owen to his favorite photo spots.' Includes a logo and a link to BART's website.
Advertisement for BART featuring a person standing in front of a luggage conveyor belt, alongside the text 'BART Connects... Linda to adventures abroad' and a fact about over 69 million rides to SFO. Bottom of image includes BART logo and link to more information.

BART Is My Ride: Lawrence

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It’s a neighborhood world-renowned for its vibrant mix of art, food and history – watch this video of one BART rider’s journey to this eclectic destination and get a glimpse of what’s there for you to discover. Music by The Lee Vilensky Trio. Thanks for riding BART!

BART labor news updates

While we're doing everything possible to avoid any further work stoppages, we want our customers to have the most up to date information about BART labor negotiations and their impact on BART service. For the latest information, sign up for email and text alerts today.

BART is recruiting new members for the BART Accessibility Task Force (BATF)

Want to help make BART more accessible for seniors and people with disabilities? The BART Accessibility Task Force (BATF) is recruiting new members!                      

The BART Accessibility Task Force is a public committee comprised of BART riders to advise the BART Board of Directors and staff on disability-related issues and advocate on behalf of people with disabilities and seniors to make the BART system accessible to all.

The BART Accessibility Task Force (BATF) generally meets on the fourth Thursday of each month from 2 p.m. to 4:30 p.m. The BATF meetings are open to the public and are located at the East Bay Paratransit Office, 1750 Broadway, 1st floor conference room,  Oakland, CA 94612, which is adjacent to the 19th Street BART station street level elevator. Times and/or locations may vary for the November and December meetings.

BATF member responsibilities include the following:

  1. Provide input on issues and policies; capital projects; compliance with local, state and federal legislation;  and other issues that might be brought to the BATF by the public, staff or the Board.
  2. Develop recommendations which take into consideration the needs of people with different disabilities and seniors.
  3. Participate in the development of proposed new policies and the planning and implementation of new services that affect people with disabilities and seniors who use BART.
  4. Provide a public forum for discussion of all BART related issues concerning people with disabilities and seniors.
  5. Act as a resource group to BART staff who interact with people with disabilities and seniors to answer complaints, develop new programs, solve architectural problems in the system, conduct staff disability training, and address other areas as needed.

To learn more about the BATF, please click here:  BART Accessibility Task force (BATF).

To become a member of the BATF, people have to attend three of four consecutive BATF meetings and then apply for membership. So come on by and check it out. Here is the schedule for upcoming meetings, as well as agendas from previous meetings: https://www.bart.gov/about/bod/advisory/accessibility

If you are interested or if you have any questions, please contact  Elena Van Loo at 510-874-7366  or by email at [email protected].

Join BART Police Aug. 1 for National Night Out to help keep BART safe

BART PD personnel and crime-fighting mascot McGruff at 2016's National Night Out By JIAHAO HUANGBART Communications Intern BART Police are inviting the public to stop by one of our station tables for “National Night Out,” a program that has been going nationwide since the 1980s to emphasize the importance of

BART hushes screechy rails

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BART is installing custom made rail dampers to help cut the noise level at what has been one of our loudest stretches of track- between Balboa Park and Daly City. These dampers, made of steel and rubber, physically clamp onto the rail every 30 inches and help lessen the vibration that causes the well-known

Take BART to Chinatown StreetFest

Come celebrate the Year of the Dog in Oakland on August 26 and 27 at the 19th Annual Oakland Chinatown StreetFest. The Chinatown StreetFest attracts thousands of people from all over the Bay Area to come savor the taste of Asia and experience the traditions that Oakland's Chinatown has so diligently preserved