BART Holiday Sweaters now available for purchase + SweaterFest is back (Dec. 7)

Graphic with a person in a holiday sweater next to an inflatable snowman announcing "the holidays have arrived...holiady sweaters now on sale!!!"

The holidays are here! Okay, maybe we have a few weeks until the turkeys and twinkle lights. But what is here? BART’s 2024 Ugly Holiday Merchandise.  

2024 BART holiday merch is now live on Railgoods.com. Get your sweater, vest, scarf, and beanie before they sell out. More info below. 

Speaking of sweaters...

SweaterFest is back! 

Mark your calendars for Saturday, Dec 7, 1pm to 4pm, at Rockridge Station (College Ave. @ Keith). Wear your BART holiday sweater from any year and enjoy crafts, cookies, music, and more. We'll take a group photo of everyone in their sweaters during the event. See pics from last year's inaugural SweaterFest here. 

 

Promotional image for 'Sweater Fest '24' event on Saturday, December 7 at Rockridge BART station. Features illustrated holiday sweaters under colorful string lights, with details about crafts, cookies, music, and a group photo opportunity.

 

2024 BART holiday merch — more info: 

At checkout, you will have the option to ship your order for a fee or pick it up at no cost at BART’s Customer Services Center in Lake Merritt Station (hours: M-F 8:30am to 4:45pm). If you select the latter option, you will receive an email when your order is ready; we ask you pick up your order within five days of notification.  

If you preordered your holiday merch this summer, your order will ship shortly. Those who selected the in-store pickup option during the presale should keep an eye out for an alert that their order is ready for pickup.  

You can also win holiday merch from BARTable! Sign up for the BARTable This Week newsletter on bart.gov/bartable to enter holiday sweepstakes and to hear about fun holiday events by BART stations.  

 

2024 BART Holiday Merch Prices 

Shipping costs vary by weight and location. 

Sweater - $49.99 (limit to 2 sweaters per order)   

Vest - $39.99   

Beanie - $15.99   

Scarf - $19.99 

 

BART holiday sweater with a smiling BART train with antlers and a red nose. Snowflakes float around it.
BART holiday vest with a smiling BART train with antlers and a red nose. Snowflakes float around it.
BART holiday beanie with a blue pom pom and rim and a smiling BART train with antlers and a red nose. Snowflakes float around it.
The BART holiday scarf in blue with a BART train with antlers and black tassels at the bottom

BART is at the heart of the Bay Area, and we should be proud of the public institutions that make our region merry and bright. Buy some merch and rep your love for BART and the Bay – the ugly sweater way.  

This is the fourth year BART has sold holiday sweaters. Last year, we sold our entire inventory of 3,000 sweaters. Sales exceeded $100,000.   

BART is one of the first transit agencies to sell holiday sweaters. We designed the first sweater in 2021 as a BARTable contest giveaway and ordered just five for the contests. Our inventory proved insufficient after General Manager Bob Powers wore one of the sweaters during a media event about BART’s air filters. People wanted them...badly. A week later, we held a sale for the public, and the sweaters sold out in under an hour.   

Every year since, despite increasing our inventory into the thousands, the sweaters have sold out.