Project Doneway winners announced: BART's retired paper tickets dazzle on the runway at Rockridge Station

Reyhana Shephard rides BART to Oakland School for the Arts (OSA) every day, but she had never seen a BART paper ticket before her fashion class began designing garments made with the old tickets for BART’s Project Doneway fashion show. The runway show was held last Saturday, Sept. 14, in the Rockridge Station parking lot and featured 35 original outfits created by more than 80 students at OSA, Academy of Art, San Francisco State University (SFSU), and City College of San Francisco (CCSF). The designers were cheered on by a crowd of hundreds. 

After weeks of designing, 17-year-old Shephard became perhaps too familiar with the paper tickets, which BART retired in 2023 in favor of Clipper cards. Her hard work paid off; Shephard won First Place in the high school category for her dress, entitled “BART of Hearts,” which was modeled by Jeylei Hernandez.  

“I couldn’t even say how many hours I spent on it,” Shephard said, revealing she used at least 1,000 tickets for the dress. “The tickets are so hard and stiff. It’s a challenge but also an opportunity.”  

There was only one rule for the competition: transform the paper tickets into high fashion. They created their looks using more than 150,000 paper tickets collectively. The students delivered, displaying garments inspired by everything from topographical maps and the Oakland skyline to cauliflower fractals and the Oakland Athletics. There was even a special Christmas tree dress created by OSA’s Meleina Beasley, 16, for her four-year-old sister Naxa Moon to model.  

“Our paper ticket designs have long shown up in artistic Bay Area cultural references,” said BART Chief Communications Officer Alicia Trost, who came up with the idea for the fashion show. “This event was inspired by a dress made out of BART’s iconic blue paper tickets by Sean Porter nearly ten years ago, and I wanted to offer students who rely on BART to get around the opportunity to showcase their talents.” It was also a great opportunity to reuse tickets that would otherwise head to the shredder, Trost said. 

Prizes were awarded for 1st, 2nd, and 3rd place in the high school and college categories as well as “best use of paper tickets.” Winners received Clipper cards and Amazon gift cards at various price points, and the first-place winners will get the opportunity to collaborate with BART on new merchandise. All the garments from the show will be on display at BART Headquarters in the coming weeks. See the full list of winners below.  

OSA middle schoolers were also awarded prizes for designing “mini outfits” that were displayed on mannequins for the public to vote on. Za'Moria Spikes took 1st place and 2nd place went to Penelope Yap and Sophia Jones.

An extra award was added to the program for “best accessories,” which went to Academy of Art’s Jackson Tait and Ashlyn Springer for creating a t-shirt, crocheted belt, and crocheted bag that had the audience oohing and aahing and asking for replicas to purchase after the show.  

The show was judged by three local fashion luminaries: Charleston Pierce, Randy Wells, and Mary Campbell, who praised the designers for their creativity, craftsmanship, and hard work. The judges were effusive onstage as they announced the prizes. “We are so proud of you guys,” Pierce said multiple times during the ceremony.  

In the high school category, designers Evie Burger, 16, and Lila Damany, 17, came in second for a fierce two-piece outfit constructed of red BART tickets modeled by Lily Fritsch. Third went to 14-year-olds Isadora Oznowicz, Naomi Brack, and Patty Barajas for a green and yellow dress intended as a “farewell to the Oakland A’s.” Their garment was modeled by Gabbi Luevano.  

SFSU students Sebastian Vogelmann, Lux Anne Vargas (who also modeled the garment), Keeley Ward, Lexi Ulloa, and Hikari Nakatani, won 1st place in the college category for an incredible outfit that judge Wells said, “proved there are no limits to creativity when it comes to material.”  

An unusual feature of the garment was a repurposed car bumper, which model Lux wore as a collarbone embellishment.  

“I got into a car accident going to school, and this bumper fell off, so we just used it,” said Nakatani. “Now I take BART to school.” 

The team also won the award for “best use of paper tickets.”  

Second place went to SFSU designers Madison Macneill, Emma Wolfe, Dyllie Gilson, Grace Balelo, Sofia Cereghini, for a red design that “blends natures’ geometry with avant-garde fashion" and was inspired by the “alien appearance of cauliflower.” The team’s model, Mya, began bawling once she exited the runway – she was so proud of her team and their accomplishment.  

Finally, third place went to SFSU’s Katelyn Camacho, Edgar Garcia, Jude Ramos, and Eugene King for a garment inspired by the blue Power Ranger.  

“It’s just so creative, and we all love Power Rangers,” said judge Campbell.  

After the show, students were laden with bouquets and cards and cheered by the many people who came out to watch the show. It was proof that BART is so much more than a transit system – it's a means of connecting communities and creating space for art and creativity. It’s also a practical means of transportation for field trips to fabric stores, said Stephanie Verrieres, the head of the fashion department at OSA.  

"We are on BART all the time,” she said.  

The class took BART along with their fantastical paper ticket garments from their school in Downtown Oakland to the show at Rockridge, full of smiles and some butterflies. Many of Verrieres’s students had never participated in a fashion show outside of school, but up on the runway, they looked like absolute pros.  

“This fashion show is a really nice way to recycle the tickets. What else are you going to do with them?” said 75-year-old Liz Scotta, who is transit-dependent. Liz sewed an Elizabethan-style dress fit for a queen, entitled it ElizaBARTan. She broke five needles and burnt out her sewing machine in the process of creating the dress, which took her around 100 hours.  

Like many participants, Project Doneway was Scotta’s first ever fashion show. It had been on her bucket list for a long time.  

“Better late than never!” she said. 

Winners

High School Level 

All high school participants were from Oakland School for the Arts

1st Place High School

• Reyhana Shephard (designer)
• Jeylei Hernandez (model)

2nd Place High School

• Evie Burger (designer)
• Lila Damany (designer)
• Lily Fritsch (model) 

3rd Place High School

• Isadora Oznowicz (designer)
• Naomi Brack (designer)
• Patty Barajas (designer)
• Gabbi Luevano (model)

College Level

1st Place College AND Winner of Best Use of Paper Tickets

From San Francisco State University: 

• Sebastian Vogelmann (designer)
• Lux Anne Vargas (model- and designer) 
• Keeley Ward (designer)
• Lexi Ulloa (designer)
• Hikari Nakatani (designer) 

2nd Place College

From San Francisco State University: 

• Madison Macneill (designer) 
• Emma Wolfe (designer) 
• Dyllie Gilson (designer) 
• Grace Balelo (designer) 
• Sofia Cereghini (designer) 
• Mya (model)

3rd Place College

• Katelyn Camacho (designer) 
• Edgar Garcia (designer and model)
• Jude Ramos (designer)
• Eugene King (designer) 

Best Accessories

From the Academy of Art:

• Jackson Tait (designer and model)
• Ashlyn Springer (designer)