BART's low-income fare discount to increase to 50% on Jan. 1: Here's how the program impacts an East Oakland community

BART is helping lower-income riders pay their fare by increasing its Clipper START means-based fare discount from 20% to 50%, beginning Monday, Jan. 1, 2024. This means that Clipper START users will pay half the regular BART fare. 

Clipper START, a pilot program facilitated by the Metropolitan Transportation Commission, offers the discount for Bay Area residents ages 19 to 64 whose incomes are less than 200% of the federal poverty level. Clipper START is accepted by more than 20 regional transit operators. Those who qualify can apply for the program here. 

Keep scrolling to read about an East Oakland-based organization's efforts to register people for Clipper START and hear about its impact on community members. 

BART offers multiple fare discounts in addition to Clipper START, including discounts for youth (50% off with a Youth Clipper card), seniors (62.5% off with a Senior Clipper card), passengers under 65 with qualifying disabilities (62.5% off with an RTC Clipper card), and a High-Value Discount (adult Clipper users who buy $45 or $60 Clipper cards when autoload is set up get $48 and $64 worth of value, or a 6.25% discount). 

Members of the Roots Community Health Center outreach team. Roots conducts outreach to promote and register community members for Clipper START.  

“When you have a Clipper card, your first thought isn’t 'I can't' but ‘What time can I get there?’” says Jamaica Sowell, who has witnessed firsthand the importance of increasing access to affordable transportation in the Bay Area. 

Sowell is the Director of Programs and Policy at Roots Community Health Center, an organization working to uplift people impacted by systemic inequities and poverty, especially in a stretch of the East Oakland community known as the 40x40, where nearly half of Black families living in poverty in Oakland reside. 

Since 2022, Roots has been conducting outreach to promote and register community members for Clipper START, a pilot program from the Metropolitan Transportation Commission (MTC) that offers discounts on transit fares. To qualify, applicants must be Bay Area residents between the ages 19 and 64 with a gross annual income at or below 200% of the federal poverty level. Beginning January 1, 2024, BART’s Clipper START discount increased from 20% to 50%, meaning users pay half the regular BART fare.  

Roots Clinic has a holistic approach for supporting the health and well-being of the communities it serves. Enabling access to transportation, especially affordable transportation, is a key piece of the puzzle. 

“Mobility has a lot to do with access, including things like health care,” said Sowell. If people don’t have the means to get to the Roots’ clinics, “they’re not going to come.” 

Mobility is a central component of one's physical and mental health, Sowell stressed. Transportation, especially affordable transportation, ensures that people can access things like medical appointments, mental health care, treatment programs, benefits enrollment support, and other crucial services that organizations like Roots offer.  

But going to appointments is "just one facet” of the benefits of public transportation to community members, Sowell said. Transportation gives people easier access to civic engagement activities, like city council meetings, and takes people to parks and green spaces, where you can walk, soak up sunshine, picnic with your family, and play sports with friends. For some people, just getting out of their neighborhood for a few hours is healing in and of itself.  

“Transit takes you places outside your own block, including places you might not have had access to before,” Sowell said.  

Clipper START actively conducts outreach to organizations like Roots, which have well-established lines of communication and trust within the communities they serve. Sowell said Roots jumped at the chance to partner with MTC on Clipper START because her organization understands the specific needs of the East Oakland community. 

“When our people hear Roots is partnering with MTC and BART, it automatically establishes buy-in,” she said. “Our community members trust us and trust that we’ve vetted the program.”  

Since Clipper START launched in June 2020, MTC reports that more than 30,000 people have signed up for the program. Between 2020 and 2022, the period for which the most recent data is available from MTC, Clipper START users took more than 1 million transit trips, with most of these trips taken on BART (40% of total trips).  

“[Clipper START] makes me want to do more [with my family] on public transportation for necessity, but also for fun, like going to San Francisco for free museum days,” one user said. 

As awareness of the program grows around the region, so too does usage.  

That’s in no small part thanks to organizations like Roots, whose outreach teams promote the program at community events, apartment complexes, encampments, faith-based organizations, and door to door. Roots is exploring additional outreach avenues for the new year.  

“Being able to tap into a discounted transportation platform like this is huge for our folks,” Sowell said. “Clipper START has been beneficial in improving transportation accessibility to our East Oakland community, and we look forward to our continued partnership in the new year.”